Portfolio/Batik Warisan
E-commerceGrowing Business (RM 8M revenue)

Batik Warisan

E-Commerce ROI Transformation

The Results

+85%
ROAS Improvement
Return on ad spend increased from 2.1x to 3.9x
+67%
Revenue Growth
Year-over-year revenue increase
-42%
Customer Acquisition Cost
Reduced CAC while improving customer quality
+53%
Conversion Rate
Overall site conversion rate improvement

The Challenge

Batik Warisan was struggling with inefficient ad spend across multiple channels targeting Malaysian and regional markets. Their ROAS was declining, and they needed a data-driven approach to maximize their marketing budget while preserving their cultural heritage brand positioning.

Our Solution

We implemented a comprehensive multi-channel strategy focusing on Google Ads optimization, Facebook/Instagram retargeting, and strategic influencer partnerships with Malaysian and Indonesian fashion influencers. Our team rebuilt their conversion tracking infrastructure and created a unified dashboard for real-time performance monitoring.

Implementation

Phase 1 involved a complete audit of existing campaigns and analytics setup. We restructured their Google Ads account with tight audience segmentation targeting Malaysia, Singapore, and Indonesia. We implemented dynamic remarketing, launched lookalike campaigns on social media, and partnered with 15 micro-influencers in the Southeast Asian modest fashion niche to drive authentic engagement and conversions.

"
Bojari Digital completely transformed our marketing approach. Their data-driven strategies and attention to detail resulted in our best year ever. The ROI speaks for itself.
Sarah Tan
Founder & CEO, Batik Warisan

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