Organic Bumi
Retail Brand Social Media Explosion
The Results
The Challenge
Organic Bumi had quality organic products but minimal social media presence across Malaysia. They needed to build brand awareness, engage with eco-conscious Malaysian consumers, and drive both online and in-store sales through social channels.
Our Solution
We created a multi-platform social media strategy leveraging Instagram, TikTok, and Facebook to showcase their sustainable local products. Our approach combined organic community building with strategic influencer partnerships featuring Malaysian lifestyle influencers and paid social advertising targeting urban Malaysian consumers.
Services Applied
Implementation
Our team produced engaging video content in both English and Bahasa Malaysia highlighting product benefits and sustainability practices. We partnered with 20+ Malaysian micro and nano-influencers in the sustainable living and health space, and ran user-generated content campaigns encouraging customers to share their #OrganicBumiLifestyle moments. Paid campaigns targeted eco-conscious millennials and Gen Z consumers in Klang Valley, Penang, and Johor Bahru with carousel ads and Stories.
Bojari Digital helped us find our voice on social media. The influencer partnerships they facilitated feel authentic and have driven real business results across Malaysia.
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