PT Belanja Cerdas Indonesia
E-Commerce Marketplace Expansion Strategy
The Results
The Challenge
PT Belanja Cerdas Indonesia, an Indonesian online marketplace focusing on electronics and gadgets, was struggling to compete against major players like Tokopedia and Shopee. They needed to increase seller acquisition, improve buyer retention, and establish brand differentiation in the crowded Indonesian e-commerce market.
Our Solution
We developed a comprehensive growth marketing strategy combining SEO for product discovery, influencer marketing with Indonesian tech reviewers, targeted paid advertising, and content marketing focused on buyer education. Our approach emphasized their unique value proposition: curated authentic electronics with verified sellers.
Implementation
We optimized 50,000+ product pages for Indonesian search queries and implemented structured data for rich snippets. We created comprehensive buying guides and comparison content in Bahasa Indonesia for popular electronics categories. We partnered with 25 Indonesian tech influencers and YouTube reviewers for authentic product reviews and unboxing content. We launched Google Shopping campaigns, Facebook/Instagram dynamic ads, and TikTok Shop promotions. We implemented email automation for cart abandonment and post-purchase engagement.
Strategi digital marketing Bojari Digital mengubah bisnis kami. Dari SEO hingga influencer marketing, setiap channel berkontribusi signifikan terhadap pertumbuhan GMV kami. Tim mereka benar-benar memahami pasar Indonesia.
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