SkillUp Academy
E-Learning Platform Digital Strategy Overhaul
The Results
The Challenge
SkillUp Academy, an online learning platform, had disjointed marketing efforts with no clear strategy. They were struggling to acquire students cost-effectively and retain them through course completion. Their brand positioning was unclear in a crowded edtech market.
Our Solution
We developed a comprehensive marketing strategy encompassing brand positioning, customer journey optimization, multi-channel acquisition campaigns, and retention marketing. Our approach combined strategic consulting with tactical execution.
Services Applied
Implementation
We started with market research and competitive analysis to refine their positioning as "Career-Focused Skills for Southeast Asian Professionals." We mapped the entire customer journey and identified drop-off points. We launched integrated campaigns across Google Ads, Facebook, LinkedIn, and content marketing. We implemented marketing automation for email nurturing, created course-specific landing pages, and developed a student referral program. We also established a content marketing engine featuring career advice articles and free mini-courses as lead magnets.
Bojari Digital transformed our entire marketing approach from chaotic to strategic. The framework they built has become the foundation for our continued growth.
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