Maison Luxe
Luxury Fashion Influencer Marketing
The Results
The Challenge
Maison Luxe, a luxury fashion boutique with stores in Pavilion KL and Paragon Singapore, wanted to reach affluent millennials while maintaining brand exclusivity. Traditional advertising felt too mass-market for their premium positioning.
Our Solution
We designed an ultra-selective influencer marketing strategy partnering with high-end lifestyle influencers who embodied the brand values. Our approach focused on aspirational storytelling, exclusive events, and limited product collaborations.
Services Applied
Implementation
We identified and vetted 8 premium lifestyle influencers across Malaysia and Singapore with authentic luxury positioning. We organized exclusive styling sessions and private shopping events for influencers and their close circles. We created limited-edition collaboration pieces with two top-tier fashion influencers. We produced high-quality lookbook content for influencer channels and coordinated seasonal campaign launches. All content maintained strict brand guidelines to preserve luxury positioning.
Bojari Digital curated influencer partnerships that perfectly aligned with our luxury brand. The campaigns drove significant sales while enhancing rather than diluting our premium image.
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