Portfolio/Urban Plates
Food & BeverageGrowing Business (RM 18M revenue)

Urban Plates

Restaurant Chain Local SEO Domination

The Results

+92%
Google Maps Views
Total views across all locations
+78%
Direction Requests
Google Maps direction requests
+65%
Phone Calls
Calls from Google Business Profiles
4.5/5
Review Rating
Average rating (up from 3.8)

The Challenge

Urban Plates, a fast-casual restaurant chain with 12 locations across Klang Valley, was losing foot traffic to competitors appearing higher in Google Maps searches. Their online presence was fragmented with inconsistent information across directories.

Our Solution

We implemented a comprehensive local SEO strategy including Google Business Profile optimization for all locations, consistent NAP citations across directories, location-specific landing pages, and review generation campaigns.

Implementation

We claimed and optimized all 12 Google Business Profiles with professional photos, updated menus, special offers, and posts. We built location pages optimized for "near me" searches with unique content for each outlet. We established citation consistency across 50+ local directories and food review sites. We launched a customer review campaign using SMS and email follow-ups, and implemented a system to respond to all reviews within 24 hours.

"
Our foot traffic has increased dramatically since Bojari took over our local SEO. We now rank first for searches in all our neighborhoods and our phone keeps ringing with reservation requests.
Jennifer Koh
Marketing Director, Urban Plates

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